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Hey Clayton Fans!! Check out these awesome picks we just made for a hip music school known as the UNIVERSITY of ROCK! UNIVERSITY of ROCK was started in 2009, all from an idea and passion to give back to aspiring musicians. Founded in JK’s (Founder/CEO) studio apartment in Hollywood, CA, the UNIVERSITY of ROCK (URock for short) has grown largely due to word of mouth and has grown without the help of any outside investors/capital.

“Our school is highly branded and our image is young, hip, and empowering. Students are really digging our method/philosophy in teaching and have been telling their friends about us. It’s great because we get to introduce them to one of the coolest things on earth- rock n roll and we get to see firsthand on how music impacts their life for the better. I’m very fortunate to have the quality of Instructors and Students at our school,” says JK.

Currently, UNIVERSITY of ROCK has 6 branches in North America (Los Angeles, Orange County, San Francisco, Denver, Phoenix, and Boston) and recently opened an international branch in South Korea as of November 2011.

We had the opportunity to ask JK a few questions:

Q: So how did you come across Clayton picks?

A: It’s funny I actually got a bag of Clayton custom picks as a gift from this girl I knew back in 2009. She got them for me on my birthday and I was immediately hooked on the quality (particularly the Acetal material) and how easy it was to customize anything you wanted on the pick. Since then, I started ordering custom picks from you guys.

Q: Can you describe the picks you recently ordered for your company URock?

A: Yea, it’s the Acetal material and it features our logo/mascot Rockboy on the front of the pick. It’s only shows a part of his face though so it looks all alienish haha.

Q: What’s in store for URock this year?

A: Quite a bit actually. We are filming a couple commercial videos soon and are coming out with a new website in the next month or so. Then we plan to expand to other cities in America and possibly partner with some big names in music by this summer hopefully. Also we are coming out with some cool products that feature our mascot Rockboy.

Q: I heard you just started a band KISS the HERO? Tell us about that.

A: It’s a pop/rock band I started a few months ago with some friends of mine. We are getting ready to hit the studio to record a 5 song EP here soon. From there, we’ll be playing shows, touring, and all that other stuff. I’m really excited, the sound of the band is very pop oriented with a flare of some 80’s rock influence. Look out for KISS the HERO picks soon!

For more information on UNIVERSITY of ROCK, check them out at:

To design your own custom guitar picks, visit www.claytoncustom.com!