Chuy Michel – New Endorsee
Jesus “Chuy” Michel is a Los Angeles based guitarist, composer, producer who is currently the lead guitarist for the Latin Alternative group Pastilla (Sony/BMG). He has also worked with some of Latin Americas top artist such as Carlos Baute (Warner), Vampiro (Sony/BMG), and Serralde (Universal). He has done countless national / international tours and played on various albums. Chuy is considered one of the top guitarist in the Latin Alternative/Pop community. Chuy was born June 29 !984 in Los Angeles California to Mexican immigrant parents. He is the oldest of three brothers (his younger brother Ivann is the drummer for Pastilla). His musical journey began at the tender age of 5 when his grandmother brought him an acoustic guitar from vacationing in Mexico. He quickly picked it up and continued to play vigorously. There was always music in the Michel household. Chuy grew up listening to music his parents where fond of such as The Rolling Stones, The Beatles, Rod Stewart, and The Byrds. At the age of 16 Chuy started to perform with various groups throughout the Los Angeles music scene and quickly became recognized as one of the top guitarist in Los Angeles. Eventually he was invited to play with Pastilla(Sony/BMG). With Pastilla, Chuy has played countless concerts throughout the U.S., Latin America and Europe. And has headlined some of Latin Americas most important music festivals such as Vive Latino in Mexico City, Mexico, and The Coors Light Indie Music Fest in Aguadilla Puerto Rico. Chuys participation with Pastilla has resulted in some of the most commercially successful work group has produced including the hit album Amarte. While still a active member of Pastilla, Chuy has collaborated with several national and international touring acts such as Grammy Award winning artist Carlos Baute (Warner), Serralde (Universal), LILO (Universal), Mexican guitar hero and Jaguares/Mana guitarist Vampiro (Sony/BMG) just to name a few.